Targeted TV ads: silver bullet or privacy nightmare?

"People always fear change. People feared electricity when it was invented, didn't they? People feared coal, they feared gas-powered engines... There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters." --Bill Gates While the above statement was made during a spoof interview for the no longer existing pwot.com (Pointless Waste of Time) Website in February of 2000, it sounds much less like a joke over a...